Jackie Falch is the Director in the Madison office of a National Non-Profit Organization - Call For Action. Call For Action is sponsored by WISC-TV, Channel 3. Call For Action's primary mission is to help people and small businesses with everyday consumer issues that they face when they run into a wall in trying to get their money back. They also educate the public on their services and topics such as Frauds & Scams and Identity Theft. Keeping your Identity Safe - According to the Federal Trade Commission, in the U.S.A. 1 in 3 Americans reported experiencing identity theft. Identity theft happens every 4 seconds. Our presentation will open your eyes to the many ways your identity can be stolen every single day. You will learn some simple, everyday, low-cost, strategies you can implement immediately to keep your identity safe.